Thursday
Jan282010
UK Spend More Online
January 28, 2010 According to Forrester, around 28 million UK consumers shop online today.
UK consumers are leading the online shopping trend.
With the UK spending reaching around £1,312 per person per year. Germans spend £771 a year online and the French spend £693 annually.
"Leading UK retailers such as Argos, Next, and Tesco have begun integrating their channels in search of seamless cross-channel customer experiences to help drive substantial sales growth,” says the Forrester report.
"Growing numbers of UK online shoppers and growing online spend per shopper encourage retailers and travel operators to improve their online offerings, which in turn draw more shoppers and higher spending.”
Forrester March 2009
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