internet princess

According to "The Best And Worst Of Paid Search In 2009" Forrester Report,  Over 50% of Google Pay Per Click Advertisers' ads failed the basics

Forrester applied an adjusted version of its Search Marketing Review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial services, and business services industries. Despite some bright spots — primarily in retail and travel —
the majority of ads failed.

Get the basics right or you'll quickly burn your budget.

Here is where Google Pay Per Click Ads  need the most improvement:

1. Keyword: include the keyword searched in either the ad title or copy — a practice that helps users know the ad is relevant to their search.
2. Conversions: ad copy should screen out irrelevant clickers and compel relevant ones to take action
3. Landing pages: include  enough content in sufficient detail in a digestible format about the keyword searched

 Google Adwords Pay Per Click Advertising